Pamela Wilson is Executive Vice President of Educational Content at Rainmaker Digital.
There she manages, among other things, Copyblogger, one of the most widely followed websites on content marketing in the world.
While she’s written a lot of blog posts, she has yet to publish a book. But she’s setting out to change that with her first book about content marketing, a topic she’s been blogging about for many years now.
Earlier this year, she launched a podcast, “Zero to Book”, with Jeff Goins, the bestselling author and blogger, where they discuss the process of writing and self-publishing her first book. It’s what I like to call a “reality podcast”, where Pamela and Jeff walk you through, in realtime, the process of writing, publishing, and marketing a book.
She’s also sharing chapter drafts on her website and getting feedback from beta readers that she is then incorporating into her book. She calls it “crowdsourced feedback” and “crowdsourced marketing”, and it’s turning out to be a powerful way to get free advice while building a tribe of potential readers and advocates of the book.
In our conversation, Pamela shares why she decided to take this approach to writing and publishing her first book, how exactly she’s doing it, and what she’s learned so far. It’s a fascinating story that I’m sure you’ll enjoy.
At the end of the conversation, Pamela also talks a little about why content marketing is such a powerful strategy for building authority and for building a business.